Convergence of Technology -
Convergence of Industrial Activity -
Synergy - The combination of two separate media texts or products that share similar characteristics so that one helps market the other.
Conglomerate - is a company that owns large numbers of companies in various mass media such as television, radio, publishing, movies, and the Internet.
Globalisation - the shift in media distribution
Analogue Music -
Digitalisation - conversion of analog information into digital information.
Vertical Integration - When a company expands its business into areas that are at different points of the same production path.
Horizontal Integration - When a company expands its business into different products that are similar to current lines. (A hot dog vendor expanding into selling hamburgers would be an an example of horizontal integration.)
Major record label - A record label specializes in manufacturing, distributing and promoting audio and video recordings, on various formats.
subsidiary label -
Independent label - is a record label operating without the funding of or outside the organizations of the major record labels
niche audience - a small, select group of people that have a very unique interest.
mainstream audience
fans - people who have a particular interest for music
active audiences
Audiophiles - This is a person who is interested in high sound quality.
early adopters - A person who starts using a product or technology as soon as it becomes available.
consumption - The using up of a resource.
niche audience - a small, select group of people that have a very unique interest.
mainstream audience
fans - people who have a particular interest for music
active audiences
Audiophiles - This is a person who is interested in high sound quality.
early adopters - A person who starts using a product or technology as soon as it becomes available.
consumption - The using up of a resource.
Web 2.0 - the second phase of the internet, where the focus shifts from people receiving information and services to people creating and sharing material.
Meta-tags/personalisation - is a special HTML tag that is used to store information about a web page
download - the practice and receiving digital information from an online source on a computer, as opposed to sending it by upload.
streaming - is when a multimedia file can be played back without being completely downloaded first.
peer to peer - The sharing of media material between two parties in an equal relationship.
piracy - distribution of media material that infringes copyright law.
portability/ miniaturisation - making the product more smaller so it's easier to transport.
multi-track - a method of sound recording
sampling - is a digital representation of an analog signal.
digital audio workstation - is a computer that is specially equipped with a high-quality sound card and programming for editing and processing digital audio at a professional level.
A&R – is the division of a record label that is responsible for overseeing the artistic development of recording artists.
Record Deal – a legal agreement between a record label and a recording artist
Distribution - the action of sharing music out among a number of people.
Plugging/marketing - set of institutions, and processes for creating
Meta-tags/personalisation - is a special HTML tag that is used to store information about a web page
download - the practice and receiving digital information from an online source on a computer, as opposed to sending it by upload.
streaming - is when a multimedia file can be played back without being completely downloaded first.
peer to peer - The sharing of media material between two parties in an equal relationship.
piracy - distribution of media material that infringes copyright law.
portability/ miniaturisation - making the product more smaller so it's easier to transport.
multi-track - a method of sound recording
sampling - is a digital representation of an analog signal.
digital audio workstation - is a computer that is specially equipped with a high-quality sound card and programming for editing and processing digital audio at a professional level.
A&R – is the division of a record label that is responsible for overseeing the artistic development of recording artists.
Record Deal – a legal agreement between a record label and a recording artist
Distribution - the action of sharing music out among a number of people.
Plugging/marketing - set of institutions, and processes for creating
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